Regional Sales and Brand Promotion Manager - Greater Texas Region

For over 40 years, Tecnifibre has been dedicated to supporting all types of players in their racquet sports activities. We believe that every player is unique, and that the right equipment can make the difference in each player's performance.

We've developed the knowledge and expertise to create high-performance products with elegant design to help all players unlock their full potential! Our core categories are composed of racquets, strings, balls and apparel.

Tecnifibre is a French brand with a strong international presence, part of the Maus Frères Brands group, alongside prestigious brands such as Lacoste, Aigle, Gant, Manor.

We partner with some of the biggest events on the world professional circuit such as Miami Open, Montecarlo, as well as top players such as Daniil Medvedev (ATP World No. 5, former World No. 1), Iga Swiatek (Top 10 WTA and former WTA World No. 1), and two squash legends Mohamed El Shorbagy and Nour El Sherbini.

Our ambition is clear: to reinforce our position as a leading brand in the world of tennis, squash and padel while doubling our business over the next five years.

MISSION

We are seeking a driven Regional Sales and Brand Promotion Manager to lead the Greater Texas territory, including Texas, Oklahoma, Arkansas and Louisiana.

You will be responsible for growing Tecnifibre's commercial and promotion presence by developing strong relationships with tennis, squash, padel and pickleball retailers, clubs and pro shops. You will report to CEO Tecnifibre North America.

As the face of Tecnifibre in your territory, you will create, develop, and entertain a network of partner clubs, coaches, players.

KEY RESPONSIBILITIES

Sales & Business Development:

• Identify, prospect and develop new retail and club accounts throughout the territory.

• Build and strengthen relationships with tennis, squash, padel and pickleball professionals.

• Drive sell-in and sell-through performance across Tecnifibre product categories, including racquets, strings, bags, apparel and accessories.

• Drive sell-in and sell-through of LACOSTE Sport Performance tennis apparel and footwear among racquet specialty stores and pro shops.

• Develop account strategies and "how to win" plans for all customer accounts.

• Identify new business opportunities while expanding and strengthening existing customer relationships.

• Organize and execute product demonstrations and promotional events in clubs with retailers, customers, and players.

• Support tournaments, club events and local racquet sports initiatives to increase brand awareness.

• Represent Tecnifibre at regional events and as needed at national events.

• Develop and execute merchandising and trade marketing initiatives to enhance product visibility and recommendation in the shops and clubs.

Sales Execution & Commercial Excellence:

• Plan and execute effective customer meetings, territory visits and regional sales tours.

• Establish strong partnerships with key retailers to maximize performance at store level.

• Monitor customer inventory levels and proactively manage stock through a sell-in and sell-through approach, with particular attention to core SKUs and slow-moving products.

• Develop sales forecasts, volume projections and monitor against company budgets.

• Implement company trade terms, pricing guidelines and MAP policies in the territory.

Brand Representation and Strategic Partnerships:

• Ensure best-in-class brand representation across retailer events, tournaments, clubs, stores, and all other platforms.

• Develop long-term powerful win-win collaboration with retailers.

• Bring feedback, customer insights, and new business opportunities to Tecnifibre management team.

• Strategic Thinking: Ability to identify growth opportunities and translate them into actionable plans.

• Results Orientation: Analytical thinking, consistent focus on achieving sales targets.

• Passion for Winning: Competitive mindset, resilience, and motivation to deliver results.

• Account Planning and Management: Build and strengthen long-term customer relationships by developing plans that drive business growth.

• Manage Relationships: Excellent interpersonal, communication and presentation skills, verbal and written.

• Problem Solving: Ability to listen, understand needs and deliver effective solutions.

• Passion for Racquet Sports: Playing experience is a strong advantage.

• Travel: Must be able to travel throughout the territories.

COMPENSATION & BENEFITS: 

• Competitive base salary aligned with industry, with performance-based sales commissions and bonuses.
• Business travel expenses.
• 401(k) retirement plan and health benefits.

Start Date: February 2027

• Bachelor's degree
• 1-2 years of successful experience in sales or business development
• Previous sales experience, preferably with an understanding of specialty retail and in-store dynamics.
• Strong knowledge of tennis and/or other racquet sports is a significant advantage.
• Spanish language proficiency is a plus.
• Valid driver's license and ability to travel regularly.

Location: Based in Texas, ideally in the Dallas or Austin area, with regular travel throughout the assigned territories.